Marketing Management Research Paper Example | Topics and Well Written Essays - 4750 words

Marketing Management - Research Paper Example Hennes & Mauritz AB (operating as H&M) is a Swedish clothing company, known for their inexpensive and fashionable clothing offerings mainly for men and women 18 to 45, children's apparel, and its own brands of cosmetics. The company designs cheap but chic clothing It was established in Vsters, Sweden, in 1947 by Erling Persson, though at the time it only sold women's clothing and was called Hennes, Swedish for "hers." In 1968, Persson acquired the premises and inventory of a Stockholm hunting equipment store named Mauritz Widforss. Included in the inventory was a supply of men's clothing, prompting Persson to expand into menswear. Accordingly, he renamed the store Hennes & Mauritz, later abbreviated to H&M. H&M has more than 1300 stores in 29 different countries with direct sales operations in selected areas and has more than 50,000 employees According the traditional views, marketing is the process by which goods are made available to the consumers by the manufacturers. Thus the traditional concept of marketing focuses merely on the physical process of distributing goods and services. According to modern view, marketing consists of sensing, stimulating, servicing and satisfying the needs and wants of present and potential customers in more effective and efficient manner than its competitors. The modern concept of marketing holds that the key task of organization is to determine the needs, wants and values of the customers and to adopt the organization to delivering the desired satisfaction more effectively and efficiently than its competitors. There are two key elements in this concept. Customer orientation and Integrated marketing planning and control with those of other departments like manufacturing, finance, inventory control and so on. 2.3 Elements of modern concept of marketing The modern concept of marketing of marketing has the following two elements as under: Customer Orientation - identifying and determining the wants and requirements of customers through marketing surveys, forecasting and researches (a) Integrating the marking planning and control with those of other departments (like manufacturing, finance purchase, inventory control, personnel research and development) keeping in view the ultimate goal of customers' satisfaction. It may be noted that the customers expect satisfaction not only in terms of genuine and wholesome products and services but also several other considerations such as prompt and regular supply of production/services reasonable price, availability of efficient after sales service and so on. 3. Marketing Management Marketing management consists of planning, organizing, directing and controlling the activities related to the marketing of goods and services to satisfy the customer's wants. According to Philip Kotle, "Marketing manageme

Week 2 Hand-in Assignment Essay Example | Topics and Well Written Essays - 500 words

Week 2 Hand-in Assignment - Essay Example It consequently follows your every activity on the website that initiated it and the website proprietors receive this information. In E-commerce websites, cookies can and are frequently used to help in keeping the purchase details of each customer. E-commerce website requests for any present cookies when a customer accesses a page. The cookies tell the sites shopping cart what items are in the cart, and when the customer adds a new product or removes it, the server sends a new cookie to the browser that is up to date. When its checkout time, the updated cookie, tells the shopping cart what products have been purchased (Greenstein, 2001, p 35). The transport control protocol (TCP) is a connection-oriented service. This means that it usually has the client and server exchange transport-layer information with one another prior to the flow of the application level messages. Consequently, the client has the responsibility of starting the communication with the server and in order for the server to be able to respond to the client’s first communication, the server needs to be ready. This means that the server application cannot afford to be in an inactive state and must be running even before there is an attempt to generate the communication by the client. Thus, the server application must be executed before the client program (Rajinder, 2007, p